ØUD PARIS

The duo behind this French luxury-to-wear brand, Patricia Bitton and Raphaël Riv, are two self-taught fashion enthusiasts who launched their label during the height of COVID in 2020 and managed to make a go of it. Today, they are part of a new generation of designers who have made an impact in record time. They see ØUD as a brand that inspires the working girl as much as the It girl, with luxury clothing and accessories that take a fun approach to classic French style. Traditional silhouettes such as flares, blazers and long-sleeved maxi dresses are updated with contemporary details and done out in dazzling prints and fabric finishes. The label is committed to creating high-quality garments made with sustainable materials using ethical production practices.